So there's a new website called White Apricot that's geared towards the "the modern conscious consumer, who shops at trendy boutiques and has a designer shoe addiction, but pounds the pavement with a mantra repeating in your head." So if you go to a yoga class and then meet a friend for cosmos - White Apricot wants you. We'll see how this website pans out, it's definitely an interesting marketing idea. The graphic to the right was swiped from their homepage, I rather like it. Maybe because it hits close to home. Another great reason to visit the site, you can sign up to win a $500 Spa Week gift certificate when you subscribe to the White Apricot (not sure about that name) e-newsletter.